Deviance is not immorality; it is nonconformity. Deviance is a socially constructed concept that relies on cultural and social expectations of behavior.
The Sociology of Caused-Based Marketing: Breast Cancer
Is October really about pink? Is making it all about Pink deviant in the eyes of those with breast cancer? What did you think about the documentary we've watched the past few days? I'd like you to open up a new google document and share it with me. Title it "Breast Cancer Awareness Month" Afterward read the blog post below and share your thoughts on deviance and Pink October.
http://www.everydaysociologyblog.com/2011/11/marketing-cancer-and-health.html
http://www.everydaysociologyblog.com/2011/11/marketing-cancer-and-health.html
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Deviance and FunctionalismRead Section 2 of "Deviance and Social Control" to the left (pages 209-212).
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